The modified concept of the Defender model will be revealed by Land Rover at Frankfurt Auto show. Though Land Rover relies on its luxury vehicles, this brand has helped the company to retain market share after World War II and hence the Tata Group India, who owns the company, thinks it’s crucial to upgrade.
The challenge lies in drafting and extending a new business plan with modification since the present model dates back to 1983 directly evolving from its original 1948 Land Rover Series 1.
The company expects new ways of achieving body modularity with better finish and custom budget starting either by creating a new platform with a separate chassis or using an adapted, challenging and cheap LR3 chassis.
The car maker plans to extract a greater share of utility SUV market through Defender, considering there’s good amount of competition on that terrain. It, however, has to be proved reliable to gain US-home markets and stick to premium utility stance.
Land Rover aspires to sell 60,000-80,000 units every year along with attractive military sales owing to parts business. Last year, 18,000 Defenders were sold and the company has plans to open a fourth plant in China, its biggest market.