Five models will be showcased by Rolls-Royce at the Paris Motor Show next week, featuring the Bespoke personalization program. They will include a Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Phantom Drophead Coupe with Hotspur Red leather interior. The collection is completed by a Phantom Coupe and two Ghosts.
Sources at the company say that Ghost is a more approachable Rolls-Royce, which is attracting a new kind of customer to the Rolls-Royce brand. At the show in Paris, the company hopes to demonstrate how the Rolls-Royce continues to operate in a strong position, thanks to the Phantom’s appeal.
All of the five Bespoke models have several unique features such as seat piping, mother of pearl centers to white instrument dials, and Rolls-Royce monogram embroidery in all head restraints. They will also be branded with personalized tread plates inscribed with ‘Mondial de l’Automobile Paris 2010.’